Producer - CNN Bond Product Placement

Smooth, charming and deadly: James Bond is the ultimate macho-icon. For many, the world's most famous spy is seen as a style icon, a status brands are hoping to cash in on. Spectre, the 24th incarnation of the Bond premieres today in London and Isa Soares looks at how 007's style and brands seen in the films have adapted to the times and tastes of audiences over the film's 43 year franchise.